The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
McDonald’s Jingle Board - Berlin Philharmonic
Agency: Scholz & Friends
Client: McDonald’s Category: Billboards & Transit / Single
Empty Plates
Agency: Saatchi & Saatchi MEA / Dubai + Prodigious Middle East / Dubai + Optix Middle East / Dubai + Vox Haus / Petrópolis
Client: UAE Government Media Office Category: Billboards & Transit / Single
Natural Billboard
Agency: Wieden+Kennedy / Portland + Sketch / Brighton
Client: Corona Category: Billboards & Transit / Single
Burger Burger Burger Burger
Agency: We Believers / New York + Pickle Music / New York + Bross al Cuadrado / AFW / Mexico D.F. + Da8
Client: Burger King Category: Billboards & Transit / Single
The Reality Flag
Agency: VMLY&R / Chicago + Human Right's Campaign / Washington DC + Hogarth / Toronto + The Corner Shop / Los Angeles
Client: Human Right's Campaign Category: Billboards & Transit / Single
Award:
2023 Out of Home Merit Award
Agency:
Scholz & Friends
Client:
McDonald’s
Title:
McDonald’s Jingle Board - Berlin Philharmonic
Category:
Billboards & Transit / Single
Annual ID:
OS23_OH043M
Award:
2023 Out of Home Merit Award
Agency:
Saatchi & Saatchi MEA / Dubai + Prodigious Middle East / Dubai + Optix Middle East / Dubai + Vox Haus / Petrópolis
Client:
UAE Government Media Office
Title:
Empty Plates
Category:
Billboards & Transit / Single
Annual ID:
OS23_OH044M
Award:
2023 Out of Home Merit Award
Agency:
Wieden+Kennedy / Portland + Sketch / Brighton
Client:
Corona
Title:
Natural Billboard
Category:
Billboards & Transit / Single
Annual ID:
OS23_OH045M
Award:
2023 Out of Home Merit Award
Agency:
We Believers / New York + Pickle Music / New York + Bross al Cuadrado / AFW / Mexico D.F. + Da8
Client:
Burger King
Title:
Burger Burger Burger Burger
Category:
Billboards & Transit / Single
Annual ID:
OS23_OH046M